Low pricing, owned and explained
The cost is compute, not a watered-down method. 1 credit = 1 synthetic respondent. Start for free.
Free
100 trial credits
To explore and run a first study.
- 1 concurrent study
- Segmentation included
- Full explorable report (distribution, CI, verbatims)
- 100 trial credits, no credit card
Starter
Most populari.e. €1,188/yr
1,000 credits / month
To iterate fast, solo or in a small team.
Everything in Free, plus:
- 5 concurrent studies
- A/B/C comparison
- PDF exports
- Up to 3 seats
- Email support
Annual billing: -20% on the subscription.
The unit: the credit
1 credit = 1 synthetic respondent (generated + scored). A 100-respondent study = 100 credits.
Lift-off
€149
500 synthetic consumers
Validate a hunch: test the viability of a niche concept or a new offering with your ideal audience before investing budget.
The Validation
€290
1,000 synthetic consumers
Settle a strategic choice: assess how a new packaging, pricing or marketing pivot lands on a standard, highly representative sample.
The €10k Alternative
€990
10,000 synthetic consumers
Replace a traditional study: get an ultra-robust market audit with a complete map of purchase drivers and barriers. The power of a research institute, minus the cost.
Detailed comparison
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| A/B/C comparison | - | Included | Included | Included |
| Exports | - | + PPTX, white-label | Custom | |
| White-label / client workspaces | - | - | Included | Included |
| API & webhooks | - | - | Add-on | Included |
| SSO / EU residency / SLA | - | - | - | Included |
| Support | Community | Priority | Dedicated |
Where Panelia sits
| Cost of a study | Turnaround | |
|---|---|---|
| Traditional agency | €5,000-50,000 | Weeks |
| DIY platform (online panels) | €500-5,000 | Days |
| Panelia | ~€10-50 (credits) | Minutes |
Billing questions
How do credits work?
1 credit = 1 synthetic respondent. Credits are reserved when a study is launched, debited on completion, and refunded if it fails.
What happens if I exceed my quota?
You can top up credit packs as you go (S, M, L), without changing your subscription. The Premium engine (Opus) applies a credit multiplier for high-stakes studies.
Is there an annual discount?
Yes: -20% on the subscription with annual billing.
What happens if a study fails?
Credits reserved for a run that fails are automatically and fully re-credited. Outside of that case, consumed credits are not refunded.
Can I change plans at any time?
Yes, you can upgrade or downgrade whenever you want; the adjustment is prorated.