Use-Case Guides
Validate a price before launch: testing tiers with an AI panel
Guessing a price is a bet with the P&L. Here is how to test several price points with a synthetic panel and find the tipping point before you commit.
Concept validation guideValidate a product concept before committing to manufacturing or development
Investing in production or development on an untested hunch is the riskiest bet in any launch. Here is how to check the concept before the budget is committed.
Creative test guideTesting packaging or a marketing message by comparing variants
Two or three versions of a packaging or a tagline, a synthetic panel, a measured comparison of purchase-intent distributions instead of a single opinion in a meeting.
Segmentation guideTesting purchase intent by demographic segment with an AI panel
An overall average often hides opposite reactions by age, gender, region or income. Here is how to compare those segments on the same concept.
Startup guideMarket research for startups and solopreneurs: validate fast, no field budget
No research budget, no dedicated team, but a concept to validate before you code or manufacture. Here is how to test a hypothesis in one session with a synthetic panel.
Agency guide24-hour pre-tests for agencies: a fast, defensible deliverable for a client
A client needs an answer on a concept overnight, with no room for a classic field budget. Here is how to produce a measured, defensible pre-test in one day.