Use cases
Concrete scenarios, by segment
Panelia adapts to three families of buyers. Here's what they do with it, concretely.
SMBs, startups & solo founders
- Typical persona
- Lea, founder of a DTC brand (cosmetics, food).
- Pain
- Launches 2 to 3 products a year, research budget close to zero, decides on gut feel, and is afraid of getting it wrong.
- What they want to do
- Quickly validate whether an idea appeals to her target, and at what price.
Typical scenarios
- Validate a package in 10 minutes before production
- Test 3 price points on a new product
- Compare 2 taglines before a campaign
Agencies & research firms
- Typical persona
- Sophie, director of an insights agency (5 to 30 people).
- Pain
- Panels are expensive and slow; hard to respond quickly to a brief, with margins under pressure.
- What they want to do
- Offer fast pre-tests to her clients, under her own brand, with margin.
Typical scenarios
- Respond to a client brief in 24 hours instead of 3 weeks
- Deliver a white-label report under the agency's brand
- Multiply billable iterations without blowing up costs
Brands & marketing teams
- Typical persona
- Thomas, Insights Manager at a CPG brand.
- Pain
- Budgets and timelines limit the number of tests; needs to increase cadence without losing rigor.
- What they want to do
- Multiply pre-tests at marginal cost, with traceability and integrations.
Typical scenarios
- Test 5 prices before a launch, in a single afternoon
- Pre-test packaging at every product sprint
- Connect studies to existing tools via the API
From pain to feature
Studies too expensivePredictable pricing: pay as you go, no panel or logistics fees
Too slowResults in minutes, not weeks
"Is it reliable?"Published method + CI + benchmark
Convincing stakeholdersProfessional PDF/PPTX exports